Phil Long Ford introduces Lincoln luxury for a new generation
For some driver, the Lincoln automotive brand is still connected to the popular luxury Town Cars of the past. Dan Jonuska, however, says that misconception will soon be a thing of the past when Phil Long opens its revamped showroom for the revamped Lincoln brand in June.
“We’re excited,” says Jonuska, general manager of Phil Long Ford Lincoln in Motor City. “Ford has been such a strong brand in recent years, especially strong here in our community. I think Phil Long is therefore the perfect place to introduce Colorado Springs and southern Colorado to the new Lincoln.”
The excitement is certainly understandable. The Lincoln MKZ, the first of Lincoln’s new line of vehicles to be revealed, created a lot of excitement at the recent New York International Auto Show. The streamlined design includes a split front grill and chrome accents, and under the hood, a six-cylinder engine or a 2.0-liter, four-cylinder EcoBoost hybrid version that’s rated for 40-plus miles per gallon, the highest in the luxury class.
“The technological advances in the MKZ are impressive,” says Jonuska, who explains in particular MyLincoln Touch, a smart-phone integration system with an 8-inch touch screen, voice-activated navigation and more. Plus, the MKZ offers an industry-first retractable panoramic roof, measuring 4 feet long and more than 3 feet wide.
“It’s also an amazingly quiet, comfortable ride with luxury-car performance,” says Jonuska. “It’s the sort of ground-breaking car that will attract a whole new generation of luxury buyers.”
Lincoln calls this new target market “culturally progressive luxury customers,” a younger group who crave a personal, more boutique buying experience. Phil Long’s newly redesigned, 6,000-square-foot showroom will provide that experience. Already, 40 percent of Lincoln’s customers are conquests from other brands, and Jonuska says the brand’s new culture will only grow that number.
“Younger buyers tend to be loyal to brands that provide smaller-scale, customizable and quality buying experiences,” he says. “With the MKZ and the seven models Lincoln is rolling out in the next three years, these won’t just be stunning cars. I think they’ll earn that new generation’s lifetime loyalty.”
The Lincoln showroom is scheduled to open to the public June 1, 2012 at 1212 Motor City Drive. For more information, call Phil Long Ford Lincoln at 719-575-7100 or visit them online at fordmotorcity.com.
This article published in the April 27, 2012 Cheyenne Edition.








